Find out about the outage before your customers do.

DevObs sets up and runs observability for startups without an SRE team. Logs, metrics, traces and alerting on open-source tooling, running in accounts you own.

Illustrative example: checkout-api p99 latency, last 30 minutes latencyalert threshold, 800 ms
  • 02:14 alert pages on-call
  • 02:20 first customer ticket. You're already on it.

The usual problems

Most startups add monitoring as they go. It works until it doesn't, usually at 2am, or the week an enterprise customer asks about uptime.

Customers report outages first

Incidents show up in support tickets, not alerts, and nobody can say what broke or why.

Alerts everyone ignores

Hundreds of rules, a Slack channel nobody reads, and the one that mattered lost in the noise.

A bill growing faster than the company

Observability spend climbs every month, driven by log volume and per-host pricing.

Nobody owns it

No SRE, no on-call rota, no runbooks. Monitoring is everyone's side job and nobody's priority.

Open to 3 founding clients

A free observability health check

We review your monitoring setup over 2–3 days and give you a short, prioritised list of what to fix first. Read-only access, nothing installed, no obligation.

Claim a place
  • Review of your logs, metrics, tracing and alerting
  • Your biggest reliability and cost issues
  • Fixes ranked by impact and effort
  • A 30-minute walkthrough with your team
  • 25% off setup if you go ahead within 60 days

How it works

One standard stack, set up the same way every time, then looked after month to month. Here's a typical engagement, start to finish.

Health check

Free for founding clients

2–3 days

Audit

Gaps, waste and a target setup

1–2 weeks

Setup

Collectors, instrumentation, dashboards, alerts, runbooks

2–4 weeks

Run and report

Tuning, upgrades, new services, monthly health report

every month

Managed Grafana Cloud

The fastest route. Everything runs in your own Grafana Cloud account and you pay Grafana directly for usage. We set it up and run it.

Self-hosted in your AWS account

Grafana, Loki, Tempo and Mimir run in your own AWS account, so your telemetry stays there. Can work out cheaper at larger scale.

Either way, your applications are instrumented with OpenTelemetry, an open standard, and everything lives in accounts you own. If you ever part ways with us, it all stays with you.

Priced on your infrastructure, not your headcount

Fixed fees based on cluster size, with an engineering allowance included each month. Anything beyond it is agreed with you first, so there are no surprise bills.

ServiceWhat you getFrom
Health checkA 2–3 day review and prioritised fix list, for our first three founding clients.Free
AuditA full two-week review, written report and roadmap. Credited against setup if you go ahead.£1,500
SetupA fixed-price build of your observability stack, including up to 10 services.£3,000
ManagedWe run it, tune it and report on it, with engineering hours included.£1,000 /month

Prices exclude VAT where applicable, and your own Grafana Cloud or AWS costs. The free health check is limited to three founding clients and subject to a short agreement. We'll give you an exact quote after a short call.

About DevObs

DevObs is run by a senior platform engineer with hands-on experience running production infrastructure and observability at fintech and data companies.

We're a service, not a platform. We don't host your data or lock you into a vendor. We set up and run open-source tooling in accounts you own, so you get production-grade observability without hiring an SRE team.

Based in
London, UK
Works with
Seed to Series A startups
Cloud
AWS
Stack
Kubernetes, OpenTelemetry, Grafana, Loki, Tempo, Mimir

What's happening in your production right now?

Email us and we'll set up a free 30-minute call to talk through your setup and whether a health check is a good fit.